No doubt that is a major questions all brides find answers to. I will give a few tips on preserving the most expensive and beautiful item of the day.

RULE 1: DRY CLEAN WITHOUT DELAY: You need to clean your gown immediately as, over time, stains will set and they will become more and more difficult to remove. “Ideally, you want someone to drop off your gown while you’re on your honeymoon, or the cleaners we prefer can come and pick up your gown before you go.  

RULE 2: WRAP IT UP: The only way to store your gown long-term is to box it with acid-free tissue paper. Use a dry cleaner that box their gowns. Ideally, you want to keep the gown away from anything that could stain it over time so acid-free tissue paper is fantastic and by boxing the gown it seals in the air.   If it is impossible to clean and box the gown prior to the honeymoon, it is recommended that you store the dress in a 100 per cent cotton garment bag, as plastic cleaning bags don’t allow the garment to breathe. Make sure to hang the dress on a white padded silk coat hanger as opposed to a lacquered wooden coat hanger. 

RULE 3: STORE SENSIBLY: Store items somewhere that isn’t damp or humid, and out of the sunlight. If we hang a garment under the light in the studio for long enough it will turn yellow as it’s a natural fibre. So store [the boxed dress] under the bed or in the cupboard, and make sure it’s flat.  

MORE EXPERT WEDDING DRESS TIPS Collecting the gown from the shop: Take the dress home in a long garment bag preferably laying it along the back seat [of the car] or even hooked from its hanger at one window and then along the seat. The gown should then be hung somewhere high so any creases can drop out and no more will be created.   Leading up to the wedding: When you get the gown home don’t constantly try it on or pull it out of the bag and show people. The more you handle liquid silk and delicate fabrics the more oils can mark the fabric and over time the marks will become worse.


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